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Treats, Not Tricks: Tighter Security for Online Shoppers Treats, Not Tricks: Tighter Security for Online Shoppers
 
October 9, 2009 9:19AM
VeriSign Helps Candy.com and CostumeWorks Provide Customers Treats and Not Tricks for Halloween Using Enhanced Security for Online Shoppers -- Small Online Businesses See Value in Providing Customers With Premium Security and Authentication With VeriSign EV SSL
 


MOUNTAIN VIEW, CA, October 8, 2009 -- VeriSign, Inc. (NASDAQ: VRSN), the trusted provider of digital infrastructure Relevant Products/Services for the networked world, is helping Candy.com and CostumeWorks serve up treats and garb for online shoppers this Halloween with the advanced security Relevant Products/Services and authentication of VeriSign® Extended Validation (EV) SSL Certificates. With EV SSL Certificates, only trick-or-treaters and Halloween partygoers get to masquerade their identities, not Web sites.

As part of their commitment to security, CostumeWorks and Candy.com deployed VeriSign EV SSL Certificates, which allow site visitors instantly recognizable confirmation that they are dealing with authentic Web sites. EV SSL Certificates help prevent shoppers from having to live through a real Halloween horror story posed by fraudulent Web pages. E-criminals are increasingly using such imposter sites to steal credit card information and other sensitive personal data Relevant Products/Services.

"Enabling a safe and trouble free shopping experience was a key element in the development of our site," said Ryan Dover, President of CostumeWorks. "As a new retailer, using VeriSign EV SSL allowed us to provide an immediate, unparalleled level of trust for our customers."

"We take pride in being able to provide our customers with a safe, worry-free shopping experience," said Greg Balestrieri, CEO at Candy.com. "We integrated VeriSign EV SSL Certificates into our Web site infrastructure because we know the importance of protecting our customers' identity and wanted to make sure they know they can shop for their favorite candy products with a company they can trust."

More than 65% of the browsers in the world can display the green EV SSL security address bar, including high security browsers such as the latest beta version of Internet Explorer 8 (IE8), Internet Explorer 7 (IE7), Firefox 3.0, Google Chrome, Safari 4 and Opera 9.X. When Internet users equipped with these browsers visit a site protected by EV SSL Certificates, the top of the browser lights up in green and displays the name of the company operating the Web site. This green glow offers immediate reassurance that they've reached a site whose authenticity has been verified by a certificate authority such as VeriSign, the world's leading SSL certificate authority.

"The kind of trust generated by the EV SSL green address bar is important for customers and businesses alike, especially new online businesses such as Candy.com and CostumeWorks," said Tim Callan, vice president of product marketing at VeriSign. "The two companies join thousands of leading online businesses in various industries that have deployed VeriSign EV SSL Certificates to instantly show online customers their site is authentic and secure." (continued...)

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