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New iPad Supply Constrained
Apple's iPad sales more than doubled in each of the company's regional sales segments. Helping to drive the company's record first-quarter tablet growth were more than 200,000 apps specifically designed for iPad in the iTunes App Store, and the company's new $399 price for its prior-generation iPad 2.
"From what we are seeing, [the lower entry iPad price] unlocks some education demand that is probably a more price-sensitive customer ," Cook said. "Also, in several other countries, there was a marked change in demand at that price point."
Still, Cook said, the release of a new iPad model was the biggest contributing factor to its shipment growth.
"We're still supply-constrained on the new iPad [because] we're selling them as fast as we can make them," Cook told investors.
Gartner , Forrester and IDC are forecasting 330 million to 375 million media tablet sales in 2015. Unit shipments in the global tablet market are on track to achieve parity with the global PC market within the next three years.
"Our view is that the tablet market is huge, and we've said that since Day One," Cook said.