Demonstrating that IBM is not the only tech heavy hitter to make strategic investments in data analytics, Cisco is acquiring a privately held company that offers scalable, real-time network data analysis and reporting software .
Cisco will purchase Truviso for an undisclosed amount. Once integrated into Cisco's portfolio, the company promises its clients "instant access " and visibility into network use and services. And that instant access and visibility promises to help enterprises increase operational efficiencies and drive new revenue streams.
"Customers want to be able to tap into and better analyze the enormous volume of data traversing their networks to identify ways to enhance services and generate new revenue opportunities," said Jamie Lerner, vice president and general manager of Cisco's Network Management Technology Group. "Embedding Truviso's real-time business intelligence into the network will help customers unlock these capabilities at the speed of the network."
Cisco's Prime Play
Cisco is making this move based on needs its research uncovered. Specifically, Cisco points to the proliferation of end-user devices and growth in network-connected applications as factors that are increasing the amount of data on the network exponentially.
Cisco is betting that both service provider and enterprise customers are looking for ways to better understand this data and act upon it in real-time to improve operations, customer experiences, and service offering differentiation. How can Truviso help? The company owns what it calls "continuous query technology." With its analyze-first, store-later approach, Truviso offers enterprises detailed information and visibility of network use and services in real-time.
Cisco is integrating Truviso technology for its Cisco Prime platform. The company said Truviso's software analytics will strengthen its network management platform with the core technology to gather and analyze streaming data.
Cisco also noted that the acquisition reinforces its commitment to delivering intelligent networks and supports its five foundational priorities -- core, data center , virtualization , collaboration,and video -- with differentiated analytics technology. Personnel-wise, Truviso's team will be integrated into the Cisco Network Management Technology Group.
From Objects to Analytics
We caught up with Zeus Kerravala, principal analyst at ZK Research, to talk about Cisco's recent moves around Cisco Prime. Beyond the Truviso acquisition, Cisco just closed on the ClearAccess deal last week. ClearAccess is also being integrated into Cisco Prime.
"When you look at today's environment, so much is virtual and mobile . There is a lot more traffic being generated from things like video. Managing across those boundaries is very difficult for those legacy tools. I would contend that they are well past their prime," Kerravala said.
"The best way to manage networks now, especially with the analytics aspect, isn't really through the management of objects. It's through managing network flows, because those things traverse those boundaries. The Truviso acquisition makes good sense for Cisco because management has moved from being object oriented to analytics focused."