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He noted that customers were able to pre-order -- and the product still sold out quickly and left a lot of demand for in-person sales. What's also remarkable, he said, is the "trust that customers still have in Apple, since they're willing to buy a product none of them have seen."
Gartenberg pointed out that a variety of tablets have come to market since the iPad 2 was launched, and "none have prompted people to stand in line." If the new high-resolution Retina Display screen is the key attraction, he added, that trust is not misplaced, "because it's really one of those things you have to see."
The rush to buy matches many other Apple product releases, including the iPad 2, whose available supplies sold out on the first day they were available. Similarly, the most recent iPhone, the 4S, sold out in less than a day after its debut in the fall of 2010. The new iPad is the first Apple product since the launch of the 4S in October.
Aside from the attraction of the HD screen, the latest iPad also features a faster processor , a rear camera that's been upped to a 5-megapixel sensor, a new voice dictation app, plus a model that supports 4G LTE high-speed connectivity .