The Enterprise Security Supersite NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Network Security Viruses & Malware Cybercrime Security Solutions More Topics...
Build Apps 5x Faster
For Half the Cost Enterprise Cloud Computing
On Force.com
You are here: Home / Mobile Tech / Samsung Drops Its RT Tablet for U.S.
DDoS Protection Powered By Verisign
Samsung Drops Its Windows RT Tablet for U.S.
Samsung Drops Its Windows RT Tablet for U.S.
By Barry Levine / Enterprise Security Today Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JANUARY
15
2013


Samsung has decided not to launch Windows RT tablets in the U.S. The move by the major mobile device maker is another blow to Microsoft's ARM-based operating system, which is trying to gain a foothold in the fast-moving category.

At the Consumer Electronics Show in Las Vegas last week, the Samsung executive in charge of PCs and tablets for the U.S. indicated that the decision by the South Korea-based company was based on weak demand. Mike Abary told news media that such a launch would require "a lot of heaving lifting," because of the need to educate consumers about the differences between Windows RT, which does not run Windows legacy apps, and Windows 8, which does.

Not the Right Time

In December, the head of Dell's PC business said he had recommended to Microsoft that it not use the Windows brand for the RT/ARM devices, because of this legacy apps issue. Microsoft has targeted RT tablets at consumers, and Windows 8 tablets at businesses.

Abary also said that Samsung would have difficulties in hitting the lower price point it believed that RT devices should have. He added that the company was not making a permanent decision, but decided that now "might not be the right time." Samsung has developed an RT tablet, called the Ativ Tab, and could still decide to release it in other markets. Toshiba and HP have already withdrawn their plans for an RT tablet.

The consumer confusion issue is potentially a showstopper. In addition to understanding that a Windows RT machine would not run Windows apps, the buyer would also need to understand that the device offers two interfaces, touch and a traditional Windows desktop, the latter which needs a keyboard and mouse or touchpad.

Troubling Stories

Dell, Asus, Lenovo and Microsoft itself have brought RT tablets to market. Acer is expected to bring one out before the second quarter.

Charles King, an analyst with industry research firm Pund-IT, said was "too early to call RT a failure, as some people have positioned it." But, he added, it's appropriate to describe RT as being "in trouble."

King told us he had heard that more than one retailer had "troubling stories of a significant number of consumers who bought a RT tablet and returned it a few days later when they realized it wouldn't support legacy apps." Microsoft has relaxed its return policy for RT tablets, primarily because of that issue.

He added that the decision by Samsung, as "one of the biggest and most successful vendors," is a setback for RT.

Same Position

Ross Rubin, principal analyst for Reticle Research, said that, without legacy apps, RT "has had to start in the same position" as, say, Hewlett-Packard's failed webOS-based TouchPad tablet.

Pricing has also been an issue, he noted, since RT tablets' have been priced as much as the starting iPad, and, to be productive with the included RT-version of Office, a customer would need to spend another $150 to $200 on keyboard and mouse.

Rubin agreed with King that "it's early" to judge RT's success. Rubin suggested that Windows 8 could gain strength, leading to more apps designed for what had been known as the Metro interface and which can run on RT tablets as well.

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN MOBILE TECH
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Known for its hot fries and soft-serve ice cream, Dairy Queen just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
AMD's New FX Series CPU Breaks Processing Speed Record
The new FX-8370 processor from Advanced Micro Devices has set a record for silicon processor speed, the company announced. Overclocked, the eight-core chip was measured at 8722.78 MHz.
 
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 

Mobile Technology Spotlight
Rumor Mill Puts Mobile Wallet in iPhone 6
Apple is moving toward the mobile wallet world with its next iPhone. The tech giant has partnered with retailers, banks and major payment networks to make it happen, according to Bloomberg.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 
Visual Search To Shop: Gimmick or Game Changing?
Imagine using your phone to snap a photo of the cool pair of sunglasses your friend is wearing and instantly receiving a slew of information about the shades along with a link to order them.
 

Navigation
Enterprise Security Today
Home/Top News | Network Security | Viruses & Malware | Cybercrime | Security Solutions | Mobile Security | Disaster Recovery | Windows Security
Data Security | EST Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.