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F5 Deploys Digital Element's IP Geolocation Technology
F5 Deploys Digital Element's IP Geolocation Technology
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PUBLISHED:
DECEMBER
11
2012

F5 BIG-IP Platform Integrates Digital Element's IP Geolocation Technology -- Accurate, Granular Location Data Routes Application Traffic To Increase Performance and Enhance User Experience

ATLANTA, GA, December 11, 2012 -- Digital Element, the leading provider of IP geolocation and IP Intelligence technology, today announced that F5 Networks, Inc., the global leader in Application Delivery Networking (ADN), has deployed its NetAcuity® IP geolocation technology to provide geographic contextual data for its BIG-IP application delivery platform.

F5's BIG-IP solution is based upon an Intelligent Services Platform that provides the industry's broadest range of application delivery services, including intelligent load balancing, acceleration, security, etc. that work together to ensure IT organizations' applications are fast, secure and available. Geolocation in the BIG-IP platform maps IP addresses and related data to geographic locations at various levels of granularity, routing application traffic to the nearest and best-performing data center for high availability and increased user experience.

"Geolocation data enables our customers to provide enhanced traffic management as an important component of our BIG-IP solution," said Calvin Rowland, VP of Technology and ISV Alliances at F5 Networks. "Digital Element's contextual geolocation technology provides our customers an efficient, cost-effective and high quality solution for application availability and security problems, while supporting the latest IPv6 data."

In addition to efficient routing of application traffic, Digital Element's IP geolocation technology helps enable website content localization by setting the default language page and customizing content for a specific region, as well as aids in enforcing download and access restrictions based on locality.

"Digital Element's technology fits nicely in the BIG-IP application delivery platform," said Rob Friedman, executive vice president, Digital Element. "The ability for F5 to apply our technology to help manage network traffic, geo-target web content, and enforce digital geographic rights, clearly demonstrates the versatility of IP geolocation data in today's global business world. We look forward to working with F5 to alleviate future application network challenges for customers."

Digital Element revolutionized the geolocation space when it first introduced geolocation technology in 1999. The company quickly evolved this non-invasive technology to include much more than geographic information and now offers other IP Intelligence factors such as Connection Speed, NAICS codes, Home/Business user, SIC Codes, Domain Name, Company Name, Organization Name, ISP, Language, and more. In 2009, Digital Element introduced the only validated, partner-contributed geographic ZIP code and postcode level data, giving marketers reliable and accurate hyperlocal targeting capabilities. In 2011, an IPv6 database was introduced, representing the next evolution in the company's NetAcuity technology.

About Digital Element

Digital Element delivers the de facto standard in IP Intelligence, providing coverage for 99.9999 percent of the Internet. Digital Element's patented technology combines Internet routing infrastructure analysis with hundreds of millions of partner-derived online end-points, resulting in the most accurate IP geolocation data available today. Most of the world's largest networks, websites, video portals and social networks deploy Digital Element's IP technology to target advertising, localise content and video streaming, manage geographic rights and enhance analytics. As the industry pioneer, Digital Element has long been a technical leader in evolving non-invasive IP Intelligence technology and offers many IP datasets including Country/Region/City/Postcode Geography, Connection Speed, Mobile, Domain Name, ISP, Company Name, Industry, Home/Business, Language and Proxy information.

For more information on how to uncover new levels of insight about online users, please visit www.digitalelement.com. Digital Element is a business unit of Digital Envoy.

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Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.
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