Newsletters
The Enterprise Security Supersite NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Network Security Viruses & Malware Hackers Security Solutions More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Mobile Tech
24/7/365 Network Uptime
Average Rating:
Rate this article:  
Nokia
Nokia's Lumia 900 Has What It Takes, But Market Is Uncertain

By Adam Dickter
April 5, 2012 1:56PM

Bookmark and Share
The $99, Nokia Lumia 900, will launch Friday night for availability Sunday with great fanfare at a Times Square event in New York City. The Lumia 900 is 4G LTE compatible and comes with an 8-megapixel camera, but a single-core processor (1.4 GHz Scorpion) at a time when some rivals to Nokia's Lumia 900 are already packing quad-core CPUs.
 


With Google's Android and Apple's iPhones hogging most of the market share, partners Nokia and Microsoft need a big hit phone to help their Windows Phone 7 gain a foothold in the market.

The well-reviewed Lumia 900 is widely seen as a strong contender, but the current market makes it hard to predict if the Windows Phone 7 device can be hot.

The latest figures from Nielsen Research on the U.S. market placed Windows in the "other" category, not strong enough for its own listing, part of the 8 percent of sales of devices not powered by Android, iOS or Research In Motion's BlackBerry.

comScore's latest report on the U.S. market didn't list Nokia among the top five original equipment manufacturers and estimated Microsoft's share at 3.9 percent, down 1.3 percent from November.

Could This Be the Magic?

The $99, Lumia 900, will launch Friday night for availability Sunday with great fanfare at a Times Square event in New York City. The phone is 4G LTE compatible and comes with an 8-megapixel camera, but a single-core processor (1.4 GHz Scorpion) at a time when some rivals are already packing quad-core CPUs.

Some analysts are raising flags. Deutsche Bank's Kai Korschelt, in a research note cited by Business Week, said success in the U.S. will depend on carrier AT&T's commitment to the device; without its support sales could be as little as 140,000 per quarter, as opposed to a potential of 680,000.

In an interview with C|Net, Jeff Bradley, the vice president of AT&T's wireless department, said the carrier was making the Lumia 900 a centerpiece of its marketing, saying "Before you walk into the store, you know this is our hero phone."

We asked Ramon Llamas, a senior research analyst with IDC's Mobile Devices Technology and Trends team who has already had a hands-on look at the Lumia 900, for his take.

"The display is gorgeous," he said of the 4.3-inch, 800x480 pixels Super AMOLED Plus capacitive ClearBlack touchscreen. "It really stands out compared to other phones, especially in that I can see how clear the screen is in direct sunlight."

One of Nokia's commercials contrasting the Lumia with a rival presumed to be Apple's iPhone, showing a facetious "Smartphone Beta Test" shows an unnamed company's executives mulling their product's inability to display well in sunlight and concluding that users should just stay inside when using it.

No More Round Pegs

Llamas, who sees the Lumia as a "very compelling handset" said it shows that Finland-based Nokia has learned that handsets made for foreign markets do not sell well in the important U.S. market. "Nokia's previous strategy was to take a phone launched in another part of the world and try to force-fit it here in the U.S., like putting round pegs in a square hole."

The analyst added that the $99 price tag made the Lumia 900 an even more compelling offering.

"If you have a family plan, for the price of one 16-gig iPhone you can get two 16-gig Lumia 900s," Llamas said.

On the down side, though, he noted that the Windows Phone Marketplace still trails in available apps.

While in the past Microsoft may not have invested to the fullest extent possible in promoting Windows phones, there was little choice but to do so now.

"For Nokia this is a critical step toward regaining a position here in the U.S., one of the leading markets worldwide," Llamas said. "For Microsoft, the stakes are perhaps a little bit higher."
 

Tell Us What You Think
Comment:

Name:

critic:

Posted: 2012-04-05 @ 4:23pm PT
WP7 ...yawn



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Mobile Tech
1.   Amazon 3D Smartphone Pics Leaked
2.   Zebra Buys Motorola Enterprise Biz
3.   CTIA Caves, Offers Kill Switch Plan
4.   Report: Amazon Phone To Feature 3D
5.   Review: Galaxy S5 Features Useful


advertisement
BlackBerry Drops T-Mobile After Spat
Moving on to other carriers after snub.
Average Rating:
Android Wear on Tap for Wearables
OK Google, what's really new here?
Average Rating:
Will Nadella Launch an Office for iPad?
New Microsoft CEO may act this month.
Average Rating:


advertisement


 Random Bytes
Review: Galaxy S5 Features Useful Amazon 3D Smartphone Pics Leaked
Microsoft Demos Its New Voice Agent CTIA Caves, Offers Kill Switch Plan
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
IBM Offers Security, Disaster Recovery as SoftLayer Service
New disaster recovery and security services for SoftLayer clients are being added by IBM. Big Blue said the new capabilities will speed cloud adoption by alleviating concern over business continuity.
 
How To Beat the Heartbleed Bug
Heartbleed headlines continue as IT admins scramble for answers no one has. Early reports of stolen personal data, including 900 social insurance numbers in Canada, are starting to trickle in.
 
After Heartbleed, OpenSSL Calls for More Support
The president of the OpenSSL Foundation says more support is needed from companies and governments that use its software so that it can better spot and fix flawed pieces of code such as Heartbleed.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
 
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 billion, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 
CTIA Caves, Volunteers Kill Switch Plan
After bucking against the concept of a smartphone kill switch, the CTIA just announced the “Smartphone Anti-Theft Voluntary Commitment” to thwart smartphone thefts in the U.S.
 

Navigation
Enterprise Security Today
Home/Top News | Network Security | Viruses & Malware | Hackers | Security Solutions | Mobile Security | Disaster Recovery | Windows Security
Data Security | EST Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.