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Hilwa said Mobile Fusion does nothing to directly help RIM reverse its sagging BlackBerry handset sales or solve other pressing financial issues at the company.
"But it is a strategic step in the right direction -- namely, to focus more on its key assets in the enterprise," Hilwa said.
Re-energizing the Platform
According to ABI Research, Mobile Fusion allows RIM to piggyback on the success of its iOS and Android platform rivals even as it showcases BES as arguably the most secure platform on the market. That's because not every management feature in the BES will be enabled on the other platforms -- for example, accessing behind-the-firewall corporate applications, the firm's analysts said.
"Rather than de-emphasize BES, it's re-energizing the platform and intends to make it the de-facto center for mobile device management," said ABI Research Vice President Kevin Burden when the Mobile Fusion platform was announced in November.
Available for download to enterprises under a 60-day free trial offer, client access license pricing starts at $99 per user or $4 per user per month when billed on an annual basis. RIM said Tuesday that Mobile Fusion volume discounts are also readily obtainable.