MIAMI BEACH, FL and PALM DESERT, CA, February 23, 2010 -- Parallels Summit 2010, Lounge 2 -- eTail West, Booth #21 -- VeriSign, Inc. (NASDAQ: VRSN), the trusted provider of Internet infrastructure for the networked world, today debuted the VeriSign Trust™ Seal, an extension of the world's most recognized online trust mark, to increase confidence, traffic and transactions for sites that do not require SSL Certificates. These include sites that outsource their shopping cart or payment functions to third-party providers and those that do not collect sensitive personal information. With the VeriSign Trust Seal, VeriSign is promoting a safer Internet by proactively identifying Web sites that compromise consumer safety.
By displaying the new VeriSign Trust Seal, any business Web site has the opportunity to leverage the global awareness created by the VeriSign Secured® Seal, which is viewed more than 175 million times a day across more than 90,000 Web sites worldwide. The VeriSign Trust Seal pairs the familiar VeriSign checkmark circle with the words "VeriSign Trusted," enabling Web sites of any size to display a highly recognized visual element commonly seen on brand-name Web sites.
Benefits for Web sites that display the VeriSign Trust Seal include increased traffic, conversion and customer  loyalty. The VeriSign Trust Seal helps drive traffic by serving up the most recognized trust mark on the Internet while helping Web sites avoid search-engine blacklisting. Additionally, increased conversions result as consumers have a higher propensity to take action on sites that they trust, and they will come back to sites that protect them from malicious attacks or identity theft.
"Reputation is vital to the success of the growing number of small-to-medium-sized business competing in the online marketplace, and trust is a key component for protecting brand reputation and increasing consumer confidence," said Ray Boggs, vice president of SMB research for IDC. "VeriSign's brand recognition will extend to the new VeriSign Trust Seal to help small and medium-sized businesses communicate trust and safety to customers and prospects."
Unique Features Combine to Build Trust
With its unique combination of trust-building features, the VeriSign Trust Seal delivers value by:
• Authenticating the business and domain control. Authentication helps establish that the Web site represents an actual business, not a scam or phishing site. Validation from the Internet's most trusted third party can help mitigate these risks and improve consumer confidence in the site. (continued...)
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