The Enterprise Security Supersite NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Network Security Viruses & Malware Cybercrime Security Solutions More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
You are here: Home / EST Press Releases / Provenir's Customer-Listening Focus
DDoS Protection Powered By Verisign
Provenir Intros Big Data Listening & Engagement Platform
Provenir Intros Big Data Listening & Engagement Platform
News as reported by the company Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JUNE
12
2013

Boston, MA, June 11, 2013 -- Today, Provenir announced the creation of a new customer listening division, dedicated to the growing adoption of its new Omni-channel Customer Listening and Engagement platform. Led by a group of marketing industry veterans, Provenir's new division provides the first comprehensive solution to the marketing industry's growing big data and individualization challenges. Provenir empowers brands to intelligently, rapidly and individually engage new and existing customers by combining enterprise customer listening, real-time decision making, and direct response capabilities across any channel, including social media, mobile applications, websites, email, call centers and more.

"The traditional approach, using campaign management applications to structure customer journeys, is too rooted in batch-based processes to adapt as customers dynamically change course," stated in a May 9, 2013 Forrester Research, Inc. report co-authored by Vice President & Research Director Dave Frankland entitled: Move Beyond Campaigns To Tap Hidden Customer Potential. The report goes on to say: "Even with a strong foundation of customer data, firms must deploy a number of applications to operationalize intelligence at each touchpoint. The layers of technology hold firms back from fully embedding a test-and-learn approach."

The Provenir platform is not another campaign management, CRM, content management, process management, analytics, or other type of existing communications system. Instead, Provenir acts as the "glue" between existing systems, enabling brands to use them to interact intelligently, individually and immediately. Bringing a decade of proven streaming data and complex event processing experience from the financial services industry, Provenir's Omni-Channel Customer Listening and Engagement Platform helps businesses rise to the challenges of both customers' and brands' personal interaction expectations.

CACI Ltd in the UK will be utilizing Provenir's platform to further enhance its next-generation customer interaction capabilities. Tracy Weir, Vice President of Integrated Marketing Group, CACI Ltd in the UK, a leading provider of integrated marketing solutions whose customers include Vodafone, Symantec, British Gas and RAC, says, "After extensive review, we decided to use Provenir because it fills a vital gap in allowing us to create endless types of connected, customized experiences for brands and their customers. Provenir lets us communicate with customers in the consistent way we've always wanted to."

"Marketers have a lot of tools at their disposal already, but they don't actually play very well together and this disconnect hinders real personal interaction and engagement," says Mark Smith, President of Provenir's customer listening division. Smith, who holds a PhD in Statistics and has more than 20 years of experience applying analytical solutions to marketing problems across the financial services, retail and telecommunications industries, adds "but rather than completely re-engineer a brand's systems and data, we help them leverage all of their existing infrastructure to reach customers intelligently on the devices and in the ways the customers really want." (continued...)

1  |  2  |  Next Page >

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN EST PRESS RELEASES
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Are Government Spies Tipping Off Tor?
Less than a month ago, tech news headlines heralded a Tor Project breach. Now, some are saying that government spies are sharing information with Tor to help it prevent future breaches.
 
Backoff Malware Hits 1,000+ Businesses, Likely More
More than 1,000 businesses across the U.S. might have been affected by Backoff, a new kind of point-of-sale (PoS) malware, according to the Department of Homeland Security.
 
PlayStation Network Back Online After Attack
Sony’s PlayStation and Entertainment Network are back online after a distributed denial of service (DDoS) attack crashed the systems on Sunday. But Sony says no personal info was accessed.
 

Enterprise Hardware Spotlight
Alert: HP Recalls 5 Million Notebook AC Power Cords
HP is recalling about 5.6 million notebook computer AC power cords in the U.S. and another 446,700 in Canada because of possible overheating, which can pose a fire and burn hazard.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Feds OK $2.3 Billion IBM-Lenovo x86 Server Deal
IBM and Lenovo are celebrating U.S. approval of their x86-based server deal, having cleared some major security hurdles. The deal makes Lenovo a major player for enterprise data centers.
 

Mobile Technology Spotlight
Verizon Hops on the Voice-Over-LTE Bandwagon
Wireless provider Verizon is gearing up for a nationwide launch of its Voice-over-LTE service over the next several weeks, promising clearer and crisper phone calls and a Skype-like video service.
 
Smartphone 'Kill Switch' Law in California; Will Other States Follow?
California’s new law -- signed by Gov. Jerry Brown on Monday -- aimed at deterring cellphone theft could mean most mobile phones sold in the U.S. will soon include similar “kill-switch” tech.
 
Apple To Replace 'Small Percentage' of iPhone 5 Batteries
If you've noticed your iPhone 5 isn't acting right, it might be because of a bad battery -- and you might be eligible for a replacement. Apple is offering new batteries, though only for a small percentage of users.
 

Navigation
Enterprise Security Today
Home/Top News | Network Security | Viruses & Malware | Cybercrime | Security Solutions | Mobile Security | Disaster Recovery | Windows Security
Data Security | EST Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.