Newsletters
The Enterprise Security Supersite NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Network Security Viruses & Malware Hackers Security Solutions More Topics...
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
Windows Security
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Microsoft Polishes Its Privacy Image with New Ad Campaign
Microsoft Polishes Its Privacy Image with New Ad Campaign

By Jennifer LeClaire
April 22, 2013 11:25AM

Bookmark and Share
"While tracking isn't bad per se, we typically reach our information-sharing breaking point with very personal data, like items related to our kids or our health," said Microsoft's Ryan Gavin. "That said, everyone is unique when it comes to what we feel comfortable sharing with whom." Microsoft has launched an ad campaign to polish its privacy image.
 


Microsoft is trying to pull on your "mommy strings" with a message on how it protects online privacy. The technology giant's latest advertising campaign includes a commercial that follows the life of a child from ultrasound to baby girl to tween to teenager.

"Some personal information you are happy to share online. Some, not so much," the commercial's narrator says. "So Microsoft is trying to help by adding tracking protection, in Internet Explorer, and including Do Not Track with the belief that one day it, too, will give you more control."

Microsoft's Take on Privacy

Ryan Gavin, general manager of Windows Internet Explorer, used the commercial in a blog post where he assured consumers that Microsoft takes its responsibility for protecting privacy very seriously. He then announced a new consumer awareness campaign focused on online privacy, with resources at www.Microsoft.com/YourPrivacy.

"Very few of us believe that sharing some personal data online is a bad thing. It's part of our everyday routines to fill out profiles, login to sites, and oftentimes provide personal information like our credit card or phone numbers in order to take advantage of all the Web has to offer. In fact, the more personal and relevant the Web gets, the better it can get," Gavin wrote.

"Yet, at some point, we all draw a line where we are uncomfortable sharing more. And when we think we're being tracked, particularly by those we may not have a direct relationship with, our tolerance drops. And while tracking isn't bad per se, we typically reach our information-sharing breaking point with very personal data, like items related to our kids or our health. That said, everyone is unique when it comes to what we feel comfortable sharing with whom."

He pointed to privacy controls in Internet Explorer, Windows, Xbox, and Outlook.com and promised Microsoft was committed to stay engaged with consumers as well as government, industry and consumer-advocacy partners to help better define the line between public and private while offering more controls through technology.

Poking at Google?

We turned to Marc Rotenberg, executive director of the Electronic Privacy Information Center, to get his thoughts on Microsoft's latest privacy campaign. He told us Microsoft raised the privacy issue to bring increasing attention to one of its competitors -- namely Google. Google has been pursued by privacy regulators, including the imposition of a fine by a German commission on Monday.

"We think it's good, of course, when companies call attention to privacy issues," Rotenberg said. "But ultimately the protections for users are going to be established through legislation. At this point, I think, many are looking for updates to the Electronic Communications Privacy Act, new safeguards for locational privacy and more activity from the Federal Trade Commission.

"The FTC is not enforcing the settlements we have. That's been our criticism. The real consumer privacy protections exist when Congress takes action and when the FTC pursues investigations. That's what we're looking for at this point."
 

Tell Us What You Think
Comment:

Name:



Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.


 Windows Security
1.   Patch Tuesday Offers Critical Fixes
2.   Microsoft Pulls Plug on Windows XP
3.   Against a Wall, Some Buy XP Support
4.   Last Fixes Tuesday for XP, Office 2003
5.   Despite Its Age, XP Remains a Favorite


advertisement
Last Fixes Tuesday for XP, Office 2003
Microsoft closing out support for two.
Average Rating:
Windows 8 Updates Expected Soon
Using OS feedback, security concerns.
Average Rating:
Microsoft Pulls Plug on Windows XP
Third-party workarounds abound.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
IBM Offers Security, Disaster Recovery as SoftLayer Service
New disaster recovery and security services for SoftLayer clients are being added by IBM. Big Blue said the new capabilities will speed cloud adoption by alleviating concern over business continuity.
 
How To Beat the Heartbleed Bug
Heartbleed headlines continue as IT admins scramble for answers no one has. Early reports of stolen personal data, including 900 social insurance numbers in Canada, are starting to trickle in.
 
After Heartbleed, OpenSSL Calls for More Support
The president of the OpenSSL Foundation says more support is needed from companies and governments that use its software so that it can better spot and fix flawed pieces of code such as Heartbleed.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
 
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 million, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 
CTIA Caves, Volunteers Kill Switch Plan
After bucking against the concept of a smartphone kill switch, the CTIA just announced the “Smartphone Anti-Theft Voluntary Commitment” to thwart smartphone thefts in the U.S.
 

Navigation
Enterprise Security Today
Home/Top News | Network Security | Viruses & Malware | Hackers | Security Solutions | Mobile Security | Disaster Recovery | Windows Security
Data Security | EST Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.