Newsletters
The Enterprise Security Supersite NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Network Security Viruses & Malware Cybercrime Security Solutions More Topics...
Windows Security
Gartner's #1 for endpoint backup
Average Rating:
Rate this article:  
Microsoft Polishes Its Privacy Image with New Ad Campaign

Microsoft Polishes Its Privacy Image with New Ad Campaign
By Jennifer LeClaire

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

"While tracking isn't bad per se, we typically reach our information-sharing breaking point with very personal data, like items related to our kids or our health," said Microsoft's Ryan Gavin. "That said, everyone is unique when it comes to what we feel comfortable sharing with whom." Microsoft has launched an ad campaign to polish its privacy image.
 


Microsoft is trying to pull on your "mommy strings" with a message on how it protects online privacy. The technology giant's latest advertising campaign includes a commercial that follows the life of a child from ultrasound to baby girl to tween to teenager.

"Some personal information you are happy to share online. Some, not so much," the commercial's narrator says. "So Microsoft is trying to help by adding tracking protection, in Internet Explorer, and including Do Not Track with the belief that one day it, too, will give you more control."

Microsoft's Take on Privacy

Ryan Gavin, general manager of Windows Internet Explorer, used the commercial in a blog post where he assured consumers that Microsoft takes its responsibility for protecting privacy very seriously. He then announced a new consumer awareness campaign focused on online privacy, with resources at www.Microsoft.com/YourPrivacy.

"Very few of us believe that sharing some personal data online is a bad thing. It's part of our everyday routines to fill out profiles, login to sites, and oftentimes provide personal information like our credit card or phone numbers in order to take advantage of all the Web has to offer. In fact, the more personal and relevant the Web gets, the better it can get," Gavin wrote.

"Yet, at some point, we all draw a line where we are uncomfortable sharing more. And when we think we're being tracked, particularly by those we may not have a direct relationship with, our tolerance drops. And while tracking isn't bad per se, we typically reach our information-sharing breaking point with very personal data, like items related to our kids or our health. That said, everyone is unique when it comes to what we feel comfortable sharing with whom."

He pointed to privacy controls in Internet Explorer, Windows, Xbox, and Outlook.com and promised Microsoft was committed to stay engaged with consumers as well as government, industry and consumer-advocacy partners to help better define the line between public and private while offering more controls through technology.

Poking at Google?

We turned to Marc Rotenberg, executive director of the Electronic Privacy Information Center, to get his thoughts on Microsoft's latest privacy campaign. He told us Microsoft raised the privacy issue to bring increasing attention to one of its competitors -- namely Google. Google has been pursued by privacy regulators, including the imposition of a fine by a German commission on Monday.

"We think it's good, of course, when companies call attention to privacy issues," Rotenberg said. "But ultimately the protections for users are going to be established through legislation. At this point, I think, many are looking for updates to the Electronic Communications Privacy Act, new safeguards for locational privacy and more activity from the Federal Trade Commission.

"The FTC is not enforcing the settlements we have. That's been our criticism. The real consumer privacy protections exist when Congress takes action and when the FTC pursues investigations. That's what we're looking for at this point."
 

Tell Us What You Think
Comment:

Name:



Get Powerful App Acceleration with Cisco. In a world where time is money, you need to accelerate the speed at which data moves through your data center. Cisco UCS Invicta delivers powerful, easy-to-manage application acceleration for data-intensive workloads. So you can make decisions faster and outpace the competition. Learn More.


 Windows Security
1.   Microsoft Patch Tuesday Stars IE
2.   Kaspersky Looks Inside 'Epic' Attack
3.   MS Plans Final Windows 8.1 Tweak
4.   Barracuda Secures Microsoft Azure
5.   Windows 7 Ends Mainstream Support


advertisement
Kaspersky Looks Inside 'Epic' Attack
Ongoing cyber-espionage analyzed.
Average Rating:
Microsoft Patch Tuesday Stars IE
Biz should focus on browser bulletin.
Average Rating:
MS Plans Final Windows 8.1 Tweak
Focus shifts to upcoming Windows 9.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 
Chinese Hackers Nab Info on Millions of U.S. Patients
A group of Chinese hackers has stolen the personal information, including names and Social Security numbers, of about 4.5 million patients at hospitals operated by Community Health Systems.
 

Enterprise Hardware Spotlight
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 
Compression, Deduplication Come to Violin Concerto 2200
Violin Memory has announced that data deduplication and compression capabilities are now available on its Concerto 2200 solution. Typically, users will experience deduplication rates between 6:1 and 10:1.
 

Mobile Technology Spotlight
Apple Stock Soars Ahead of iPhone 6 Launch
The imminent release of the iPhone 6 -- and maybe even an iWatch -- has sent Apple's stock soaring to new heights. Considering what else the firm could have up its sleeve -- the stratosphere may be the limit.
 
HTC Debuts Windows Phone Version of One M8 Smartphone
HTC is bringing the Windows Phone mobile OS to its flagship One M8 device -- the first time any mainstream flagship smartphone has been offered with a choice of operating systems.
 
Verizon Earns Top Rating in Mobile Network Comparison
A new report says Verizon Wireless was the top-performing U.S. cellphone service provider in the first half of 2014, on a nationwide and state-by-state basis, as well as in metro areas.
 

Navigation
Enterprise Security Today
Home/Top News | Network Security | Viruses & Malware | Cybercrime | Security Solutions | Mobile Security | Disaster Recovery | Windows Security
Data Security | EST Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.